Merrivale Poultry
MERRIVALE POULTRY
The Ross Family
Dick and Brenda Pearse purchased Merrivale Farm in 1968. In 1989, their daughter, Cindy, and her husband, Derek Ross, acquired the poultry business and expanded the farm’s egg production. Midlands Eggs was later co-founded by Derek Ross and Dave Teichmann in 2011.
MERRIVALE POULTRY
The Ross Family
Dick and Brenda Pearse purchased Merrivale Farm in 1968. In 1989, their daughter, Cindy, and her husband, Derek Ross, acquired the poultry business and expanded the farm’s egg production. Midlands Eggs was later co-founded by Derek Ross and Dave Teichmann in 2011.
The next generation
Since taking over the management of Merrivale Poultry in 2022, Tyron has focused on modernising the farm while building on the strong foundation established by previous generations. Under his leadership, three fully automated layer sheds have been constructed, replacing the original open-sided houses and significantly increasing production efficiency and bird performance.
Major infrastructure investments have strengthened the farm’s water supply, backup power systems and operational resilience. Continued improvements in biosecurity, vaccination programmes, flock management and preventative maintenance have further enhanced bird health, production performance and the long-term sustainability of the business.
Tyron & Jess
Tyron returned to Merrivale Poultry in 2022 to lead the family farm founded by his father, Derek Ross, co-founder of Midlands Eggs. Together with his wife, Jess, they continue the family’s commitment to producing high-quality eggs while investing in the future of the farm. They welcomed their son, John, in January 2025, representing the next generation of the Ross family’s farming legacy.
The next generation
Since taking over the management of Merrivale Poultry in 2022, Tyron has focused on modernising the farm while building on the strong foundation established by previous generations. Under his leadership, three fully automated layer sheds have been constructed, replacing the original open-sided houses and significantly increasing production efficiency and bird performance.
Major infrastructure investments have strengthened the farm’s water supply, backup power systems and operational resilience. Continued improvements in biosecurity, vaccination programmes, flock management and preventative maintenance have further enhanced bird health, production performance and the long-term sustainability of the business.
Tyron & Jess
Tyron returned to Merrivale Poultry in 2022 to lead the family farm founded by his father, Derek Ross, co-founder of Midlands Eggs. Together with his wife, Jess, they continue the family’s commitment to producing high-quality eggs while investing in the future of the farm. They welcomed their son, John, in January 2025, representing the next generation of the Ross family’s farming legacy.
